Tuesday, May 1, 2007

Wilderness Clean up Media Release - By Joey Gill

FOR IMMEDIATE RELEASE: April 30th
THE GREAT NORTH AMERICAN WILDERNESS CLEAN UP
Algonquin Park Canoe Route Clean Up to Inspire International Event
Toronto: On May 12 and 13th, the first ever Great North American Wilderness Clean Up will take place in Algonquin Provincial Park. World renowned, Algonquin Park is also the victim of one of humanity’s least desirable attributes: littering

"We all do it. We sit around and complain about canoe route maintenance, ramble on and on about how the government should be doing more, question the mentality of those who leave all that garbage and toilet-paper mounds at the campsite, or scratch our heads over why anyone would leave just one sock at the end of the a portage", said Kevin Callan, author and avid canoeist and key participant in the event.

In addition to the dozens of hikers and paddlers scouring the park for litter, there will be a computer link-up at Sir Sandford Fleming School in Lindsay, Ontario for those groups around North America who are not able to attend at the venue so that they may send photos and information about their own particular clean-up accomplishments. There are plans to use this link-up with a projector to show the audience, North America-wide, who's winning the challenge to collect the most garbage.

Although focused initially in Algonguin Park, the scope of the Clean Up is truly North American in scale. "We’re encouraging people across North America anywhere and everywhere there that people go to enjoy green space and wilderness", said Nancy Maddock, event organizer. Last year’s clean up of Algonquin resulted in 125 bags of garbage being collected by a determined group of volunteers.

Visit www.wildernesscleanup.com for sign up details and more information.

"Our goal with this event is to encourage people on Mother’s Day weekend to take better care of Mother Earth", added Callan.

About Kevin Callan
Kevin Callan is the author of eleven books, including the best selling The Happy Camper and the incredibly popular series of paddling guides. On a regular basis he presents across North America and has been a key speaker at all the major canoe events for over 20 years. Callan is also a frequent quest on radio and television, field editor for Explore, and writes on a regular basis for ON Nature, Kanawa and Rapid Magazine. He is a winner of three National Magazine Awards and four film awards’ including "best of" in the prestigious Waterwalker Film Festival. For the last 15 years he has taught Environmental Issues and Sciences at Sir Sanford Fleming College and lives in Peterborough, the birthplace of the modern day canoe.

About Nancy Maddock
Passionately in love with wilderness, Nancy Maddock began to notice more and more garbage in and around the Algonquin Park region, creating the first Algonquin Clean Up event. With over 125 large bags of garbage collected, Nancy was inspired to launch the first Great North American Wilderness Clean Up.

For Further Information, contact event organizer Nancy Maddock
wildernesscleanup@rogers.com
www.wildernesscleanup.com

For Media Inquiries, contact: Publicist, Joey Gill
joeygill@hiconcept.ca
o.416.929.9397 c.416.556.0675.

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